Many website owners often complain that after successfully ranking for some particular keywords for some years, they lose their position all of a sudden. They wonder what is going wrong when they keep their SEO strategy the same as before.

Recently, in a discussion, John Muller from Google has described some of the reasons that are responsible to lose the ranking of the websites.

However, before reaching to the discussion, you have to understand that this is not a straight forward solution, rather it is a context in which he has shared the information. And before you ask the Connecticut SEO Company to apply the changes, you need to understand it.

You can say that it is an insight into the reasons for which the website loses its ranking in the search result.

“I cannot find any wrong on my website but it has lost the ranking.”

It is a very common question among the website owners whose sites ranked well for many years.

However, they lost some or all of the keyword ranking all of a sudden. They check all the inbound and outbound links but can’t find any problem.

Here are the suggestions provided by John Muller to get resolutions for the problem.

• Top Ranking Is Temporary:
We always hope that once we reach the top rank, we can stay there forever.

However, Muller said that the ranking is a temporary phase. He said, “In general, just because the site was appearing well in search results for a number of years does not mean that it will continue to appear well in search results in the future. These kinds of changes are essential to be expected on the web, it’s a very common dynamic environment”.

• Internet Keeps Changing:
The World Wide Web changes its paradigm constantly. Every day millions of websites are introduced, contents are changed, the ranks are shifted. As a result, all of these factors impact the search result of both your site and your competitor site as well.

• Change in Google Algorithm:
If you change any dramatic change in the ranking all of a sudden, then the reason must be the new algorithm. First of all, you have to understand that it is not a change in ranking factor but the way Google understands the website.

The reasons for which pages were ranked 5 years ago are not the same now because of the changes in the algorithm. Many publishers think that there may be some mistakes on the website. In reality, the algorithm is not meant to target any such websites but to satisfy the users.

• Change in People:
It has been seen that the way people search on the internet has changed in the last few years. The traffic to any website is hugely affected by how, why, and what people are searching on the internet. For that, to keep up the ranking, the website must be relevant to the top trending topic.

On this factor, John Muller said “And finally on the user side as well, the expectations change over time. So just because something performed well in the past doesn’t mean it will continue to perform well in search in the future.”