To build a brand, the role of the website is inevitable. Whether small or big; every size of the business needs to have a web presence through a dedicated website.

You may have designed a beautiful website with the latest features. From color combination to the content; everything is excellent. However due to some reason you are not getting the traffic you are expecting.

There are so many reasons the Digital Marketing Agency CT will state you which are responsible for the low traffic. In this write up we will discuss the most common yet ignored reasons that slow down the flow of traffic on the website.

1. The website takes time to load:
In this digital age, people are pampered with options. There are so many websites offering the same service or product as you. Moreover, in this high-speed age, the attention span of every human being has been reduced.

For that reason, they don’t take any interest in a slow-loading website and move to the next without wasting time. So, if your website’s loading time is longer; then people generally ignore it. You can easily speed up your website loading speed.

2. Slow Website:
To make the website cutting edge; you may have added lots of features to the websites. From animation to plug-ins; there are so many things that that you have thought that people will love to but eventually those features can slow down your website. And it can become so bad that the visitors may get irritated and leave the website without viewing those features.

3. Not Displaying the Main Message:
Every website must have a mission. Either they want to sell some products or services or provide information which people will read to gain knowledge on a certain thing.

Sometimes, it is simply for brand recognition where any company showcases their business, achievements, and many other things.

However, sometimes the main message of the website gets lost with many other things. People visit your website but don’t understand what the main purpose is and leave the website instantly.

4. No Clear Call To Action:
When the users visit the website, they will look for guidance about what to do next. If they don’t get the immediate call to action button on the website, it will be confusing for them. As a result; they may reach your competitor’s website.

5. Not Mobile Friendly:
The number of mobile users has already surpassed the total number of desktop users. So, if your website is not mobile-friendly, then the scope of success is very low. Developing a website without responsive design is a blunder nowadays as people use different types of gadgets to surf the internet.

6. Too Many Pop-Ups:
We understand that you want to sell many things and deliver some excellent messages to your customers. However, displaying pop-ups is not a way to deliver any message. One pop-up is welcomed as the people don’t want it simply close it from the first place.

However, if the website has lots of pop-ups one after another; then it will be irritating for the visitors and they don’t like the concept for sure.