If you know how the search engine is working on your website to rank it, then you can definitely improve the ranking in order to attract more traffic as well as business.

It will also help you to find out the best company for the Digital Marketing Services CT from their program. So, without wasting time, we start to discuss the important things around.

• Content Search: All the websites Google crawls with a program named Spider. It runs one page to other pages via links and each page is copied and saved to the server. As the internet is a huge place, it is the only way, Google keeps track of all the content.

It is not possible to keep all the content of the internet recorded as it would be unmanageable. For that reason, the search engine giant records all the page code and discard the low value and duplicate content. The spiders discover new pages only through the link and for that unlinked content does not get index.

• Indexing: To handle a large amount of content, Google has a short cut that is called the indexing. Whenever any query appears, they sort the content from the indexing to make the process fast. With the help of technologies like Hadoop, they can manage a large amount of data quicker.

It is always faster to search the index rather than searching the whole database. The system also removes stop words like ‘if’, ‘and’, ‘the’ to save the space. While you keep all these points in mind, it will be helpful for Google to find your website.

• Algorithm: When the content is indexed, Google creates a shortcut of the content in the index. When any matching query appears, it will show the result for it. However, for every single query, Google shows more than 1000 results. So, it is the turn to rank them.

Now here comes the role of the algorithm. It considers all the factors that decide the order of the result. It a set of rules that the search engine follows to solve the problem of ranking. There are some weight metrics to decide the rank of the page.

How does the algorithm work?

Initially, the Google algorithm was a mystery but with time it has been resolved. Now almost every company that deals with Digital Marketing Services is aware of the on-page as well as off-page metrics. For any keyword, it may work on the URL or the backlink.

If they have a URL that contains the search word, then there is a scope of ranking for the page. Otherwise, if the page is backlinked with many pages for that particular word, then also Google consider it as the metric to rank the page.

• Relevance: The content of the page should be relevant to the query. It is a major step to rank the keyword. For that reason, people see only the most relevant pages in the top result and the on-page is the biggest factor that is responsible to determine the relevance of the page.