Lots of digital marketing agencies begin by doing one thing really well, like online ads or social media. But as your agency gets bigger, you might want to offer more services, like making websites show up on Google. This guide is for you if you have a digital marketing agency and want to do SEO for your clients without hiring more people or spending a ton of money on salaries. It’s also helpful for SEO companies that want to help various businesses. Keep reading to find out how to do it.

What Is SEO Reselling (White-Label SEO)?

SEO reselling is like a teamwork arrangement between two companies. One company specializes in SEO (making websites show up on Google), and the other is a marketing agency that does various online advertising stuff, except SEO.

These two companies work together. The SEO experts help the marketing agency offer SEO services to clients, but it’s like having an SEO department within the marketing agency, even though it’s actually another company doing the SEO work. They team up to provide a complete package of services to clients.

SEO resellers often send reports each month that don’t have their own logos. This is why it’s called “white label” outsourcing. Adding talented staff helps agencies grow, but with a limited budget, seek cost-effective expansion.

Why Partnering with an SEO Reseller Is Great for Your Business?

For small SEO companies, working with a well-known digital marketing agency as an SEO reseller can be a big boost. It can grow your business a lot. Partnering with large agencies can bring you more clients. If you work well together for a long time, it can bring in extra income. Sometimes, both companies join together and become a bigger agency, offering more services. There are lots of possibilities!

Becoming a top choice in the SEO reselling business can be a smart move for new startups in the competitive SEO industry. It has less competition than being an SEO agency directly. If you look at keywords related to SEO reselling, you’ll see they’re not as hard to rank for as keywords related to SEO agencies. This strategy can help smaller agencies compete with bigger ones.

How A Non-SEO Digital Marketing Firm Can Benefit from SEO Reselling 

Growing Your Business to Make More Money with Very Little Risk

Small and medium-sized companies want to earn money regularly and save money. Some companies that don’t do SEO have found a smart way to do this. They partner with SEO reseller companies. This helps them offer more SEO services to their clients without spending more money. These companies give some of their earnings as payment to the SEO reseller companies. They still talk to their clients, but if there are tricky questions, they ask them for help.

Making the Most of The Customers You Already Have

Getting new customers often costs more money than keeping the ones you already have. So, improving the services you offer to your current clients is a smarter way to make more money regularly. This is especially true because most SEO services are paid for on a monthly basis.

Who Needs SEO Reseller Services?

In simple terms, any company in digital marketing that doesn’t have a lot of time and resources can use SEO reseller services. These services help websites rank higher on search engines, which means more visitors and potential customers. It’s not just small agencies; even big companies can benefit, especially if they have complicated services and don’t want to manage SEO in-house. Outsourcing it can save time and resources for other important jobs.

So, how to begin?

To start, if your digital marketing company doesn’t do SEO but you want to, contact local SEO experts. Arrange meetings with their leaders. Search online for terms like “white-label SEO,” “partnership,” and “SEO reseller.” They’ll guide you on how to work together since you’ll be their client.

If you’re already an SEO company, talk to others that offer white-label services. Learn how they serve regular clients versus white-label ones. Make templates for important documents you’ll need as a white-label agency, like monthly reports and proposals. Ensure these documents don’t show your agency’s logo. Once you have these and a partnership, you’re good to go.

In simple words, SEO (making your website appear in search results) is vital for more visitors, sales, and profits. 

If your company does SEO (helps websites show up on Google), working with an SEO reseller can make you more money and help you reach more people. It’s like both sides benefit because it saves time and money and gives you better tools to do the job.

SEO reselling is a smart choice for companies that don’t specialize in SEO but want to offer top-notch services. Studies show that good SEO can bring more website visitors and higher sales than ads. So, SEO matters, and partnering with an SEO reseller is a wise move. It saves time, boosts earnings, and meets the growing demand for SEO. If you need assistance with outsourced SEO, Embark Solutions is here to help. Schedule a call now and discover how we can enhance your SEO.