Developing a website is a great thing. Nowadays everyone is doing that. No matter what is the size of the business, having the website has become so much mandatory for everyone. However, it is not the last trick. You have to reach your potential customers through this website otherwise there will be no importance of the website. Search Engine Optimization is the only way to do this job. Through the SEO service, you can beat your competitors and make a growth in your business as well.

However, if you don’t have any knowledge about this industry, then it will be better for you to know about a few things before you contact the SEO Company Connecticut (CT). There are many SEO companies that can guarantee you exceptional results in quick time. It may sound lucrative option for you, but take our word; there is no authorized way to do that. SEO is a slow-moving process where you have to do all the things step by step. In case, anyone is getting excellent results in a super-fast way, then the road must be dark, and for that Google can blacklist the website.

So, to make the right decision you have to select the SEO Company Connecticut that offers the white hat SEO only. If you are wondering what exactly the white hat SEO is, then here we can say that there are two more; black and grey hat SEO.

Here is a detailed description of each of the categories so that you can make a decision which hat you have to wear.

-> White Hat SEO:
As the name depicts, it is the most ethical way of optimizing the website. It follows all the rules and regulations of the SEO guidelines. They do proper keyword analysis and follow ethical link building practices. They don’t use bad links for the sake of increasing the number. They give proper attention to the human readers and don’t only work for the crawlers because they know when the traffic is recurring, the website bound to have a good SERP.

They have a long term approach so that the website gets the benefit. If all the guidelines are followed ethically, it is proven that Google gives the website a higher ranking and for a longer period of time. The White Hat SEO also prefers high-quality content that humans will love to read.

-> Black Hat SEO:
It is just the opposite of the white hat approach towards SEO. It doesn’t follow the guidelines and do some tricky and dangerous activities. It is so bad for the website that if they get caught doing some nefarious SEO practices, they may face legal actions. This Black Hat SEO practice is a way to get a high rank of the website by following some unethical ways. They do things like cloaking, keyword stuffing, manipulative activities, and a private link network.

-> Grey Hat SEO:
There is another SEO strategy that comes in between white and black hat SEO techniques. This way is less risky yet manipulative. They do activities like adding length to old content, submitting to link directories, private blogging networks, etc.