As the website owner, when you are aware of the ways Google ranks the site; it will be easier for you to decide the digital marketing strategy. It will help you to drive more traffic to the page. Most of the time, the entrepreneurs depend on the Connecticut Digital Marketing Agency for the promotion of their website.

However, when they the idea of their own, they will better understand the quality of the agency and select the one that will provide the most effective marketing strategy for your website.

Here we will discuss every step and factor that Google considers to rank a website.

Google’s way to find the content:

There are Google ‘Spiders’ that crawls into the website to check. It is basically a program that follows the link from one page to another after coping and passing into the server. As the size of the content found on the internet is huge, it is realistically unmanageable to keep a record of all the content.

For that reason, Google only keeps the records of the page and if the content is of poor quality and duplicate, it will dump them.

The way the spiders work is very specific. They trace the pages through the link only and for that reason, if the page is not linked, it will not be indexed. For that reason, the spider first checks the domain.com/robots.txt page.

Also Read: Complete On-page SEO Checklist

What is indexing?

If you have a large quantity of content, you must need some shortcuts to reach the desired content in the shortest possible time. As Google has to manage a large amount of data, it must have the shortest way to sort them after receiving the query.

For that reason, they use the indexing method that will help them to reach the right result in the shortest possible time. The technology is called Hadoop that can sort a large amount of data quickly.

What is the ranking algorithm?

After Google index any content, it has taken a copy along with a shortcut to the page. In the time of the relevant search query, it shows the result of the matching result quickly.

However, there are some rules that Google follows to rank the site. The challenge is that the search engine giant keeps changing the rules to make the user experience better. Their research team continuously works on those on-page and off-page metrics, popularly known as the algorithm to deliver more relevant research to the search queries.

Here are the known factors that are considered by the Google Algorithm.

Factor 1: The URL of the page must have the keyword for the intended search.

Factor 2: There must be valid and useful backlinks for the page related to the keywords.

However, Google will check the relevancy of the backlink as well. It will focus more on the second factor if the first factor does not exist.

Moreover, we can say that there is no constant factor in the algorithm as Google releases more than 100 updates every year. There are so many factors that can affect ranking.

While selecting the Digital Marketing Agency, you have to keep in mind that they keep themselves updated with every detail and make the strategy effective for your company.