The look of your website only matters when it is visible to your potential customers. Unless it has any visibility, no matter how much revolutionary design your site has, there is no use. And to rank the website, there is no way other than search engine marketing.

This search engine optimization is not a process that will work after the completion of the website development. Any expert Web Design Company Connecticut knows that the SEO activities will start right from the designing phase. So every web designer must be aware of some essential SEO tips that will enrich the web design and help the website to rank better.

1. Navigation:
As the site owner, you must want the customers will be happy after visiting the site. And for that, you have to ensure that they will get whatever they are searching for as quickly as possible.

For that reason, you have to make the navigation SEO friendly. If there is Flash on the website, then the search engine crawlers find it difficult to navigate through Flash. You can use CSS and unobtrusive JavaScript that will add any effect without making any compromise in the SEO factor.

2. Scripts Placement:
While coding the website, you have to keep the JavaScript and CSS outside of the HTML document. The crawlers will check the websites through the HTML connection. Otherwise, the several additions of this script will make the crawlers slower. As a result, it will affect the ranking of the website.

3. Content:
The content of the website is like a lifeline. It is the main thing on which search engine ranks the website. For that reason, you have to make the provision to ensure a good structure for the content.

If the website has little place for content, it will struggle to exist for sure. During the design stage, make proper planning so that you can have the best and sufficient position for content that also allows future changes or addition.

4. Block Pages:
There are many pages that are used as server-side pages and they will add no value to your website. There are many pages on the website that you may use to test the designs.

Any reputed Web Design Company must have many pages for website testing purposes. You must want those pages should not be indexed by the search engine. It will affect the search rank of the website negatively by creating duplicate content or diluting the content density. To prevent that, you need to use the robot.txt files to improve the search engine.

5. Image Alt Attribute:
All the Alt attributes of the images must have the proper description. The attributes of the images must be W3C compliant.

Many people leave the space blank or use any text to Make sure there must be an accurate alt attribute otherwise the search crawlers will have questions on the relevancy of the page. It also helps the website to get an image-based ranking like Google Image.