Google update is the challenge for every search engine marketer as they keep the algorithm updated from time to time. On May 4, 2020, the search engine giant has launched another update that may take a few weeks to settle. Till now, it has can be predicted that it is going to be a very big update.

Here is a partial list of the areas that are affecting with this update:
• Health-related websites
• Local search business
• Multiple languages simultaneously
• World-wide rolling

The leading search engine marketers are experiencing changes every hour or day. It can be said that it is the biggest update from Google since 2003.

What is the reason for the ranking volatility after every update?

As Google needs time to roll out the update from all the data centers globally, the search result has become volatile. Your browser can receive old or new data from the data center.

Along with that, there are multiple factors are there that keep changing. Sometimes after the update settles down, it is interrupted by more changes in order to reverse losses.

What are the affected areas by Google May 2020 update?

Many search engine marketers have reported fluctuations in the local search result. A good impact of turbulence in the local search result can be found.

Another theory that involves Covid-19 is also being surfaced. The change in algorithm will help the people to find what they want to search for. There is no doubt that the Pandemic has affected the search algorithm.

Apart from that, it can be seen that websites with brands have been gained where less branded websites have lost.

The SERP has already been affected globally. WebmasterWorld published a report that indicates simultaneous volatility from the United States, Europe, and Australia.

Many websites are losing their position for thin content as can be predicted. If there is any other reason, then it may not have been diagnosed until now.

What are the targets of the update?

It can be said that Google’s broad core updates can not target a specific industry. It is true that an industry can be highly affected after the update but that does not mean that it was meant for that particular industry.

In recent times, Google has made changes in the algorithm that can affect the particular factors that find out user search intent and the understanding of the web pages’ subject and their relation with the search query.

For example, we can say that understanding can affect many websites that are related to health. If they think that people look for a scientific solution for health-related issues, then the websites with content like ‘ natural’ or ‘home’ remedies will be affected.

What will be the effect of this Google Update on websites?

It is a fact that Google does not prefer or reward any website for any particular quality. It just ranks the websites depending on their relevancy on the search queries. It also checks the link signal to find out the popularity of the particular search term.

Quality is also a factor for Google but relevancy to the search query is more important to rank a website.