Email marketing is a part of direct and effective marketing. The email marketers must know every trick to improve the email opening and response rates.

Along with that, they must be aware of the techniques that help to boost the ROI of the company. While hiring the CT Email Marketing company, you need to make sure that they can nail the target.

To help you out in this area, here are some excellent tips that will improve the response rate of the email.

1. Know the time:
To get the success of the email marketing campaign, you need to know the right time to send the mail. What will be the best time to send mail to get maximum responses. The right time is not the same for every business. To find out the best time, you have to use the campaign monitor to get the data regarding the open rate and time to open.

2. Jump to the point:
Without wasting time, you need to state the main message as quickly as possible. The email marketers may have excellent writing skills but mails are not the place to flaunt them. Without unnecessary talks, you need to deliver the main message to grab the short-lived attention span.

3. Calls To Action:
You need to decide what you are expecting from the receiver of the email. Whether you want to simply deliver a message or ask them to purchase, you need to be very specific regarding the action you want from them. For that reason, you need to be very specific about the calls to action.

For example, you need to add a button or link to lead the traffic to the checkout pages. For any interesting email, you can add the social media share button so that they can post on their walls. You need to taste the placement of the button and link and find out the best one for your business and your customers.

4. Testing:
While making an email campaign, you should know the importance of Email Marketing. Also, you need to test it on different platforms like desktop and mobile phones. As per a recent survey, 41% of emails are opened from mobile devices and the number is increasing. So, make sure, the email design looks and works well on all the platforms.

5. Proofread:
Before sending the email, you need to proofread it several times. Make sure there is no spelling mistake, grammatical error, or any other glaring issues that may irritate the readers. Rework the content until it becomes perfect.

6. Subject Line:
The subject line of the email is the identity of the mail. It should be written in such a way that the readers will compel them to open the email. In case, there is no sense of urgency, then the email remains unopened and ends up in the bin.

7. Language:
You may find some emails contain a line like ‘Do Not Reply’ but many people find it offensive and they don’t want to do business with a company that doesn’t keep a way to communicate in the problem. Eventually people unsubscribe them.