Many people after having a website wonder that they don’t have much traffic or leads on their site. Moreover, the bounce rate seems quite high in those sites as people visit but immediately leave without exploring them.

The main reason is that the website may have some design mistakes for which the online presence may get hampered. While hiring the Web Design Company Connecticut, you must keep in mind not to repeat these mistakes.

1. Indefinite Call To Action:
This is the most common design mistake that small businesses do very often. The customers must get to know three factors what, how, and when within a few seconds of visiting the website. Unless they know about their next step, the customers will leave the site. You must add compelling texts like ‘add to cart’, ‘contact us’, ‘get started’, ‘sign up now’ or ‘buy now’ to take action.

2. Not Having Responsive Design:
Responsive web design is not a choice anymore, it is mandatory for every website. People often search from their smartphone and tablet as they find it more comfortable than using the desktop. If your website is not displayed properly on their gadget, they will leave the website immediately. It has become so important that Google has started to penalize websites that are not responsive.

3. Not Having Balance:
To make it attractive, many people like to make their website feature-full. However, too many customizations result in slowing down the website.

Eventually, it will show too many errors. So, while using the banners, videos, and images; you have to keep in mind that they must be used in such a way to attract the attention of the customers and guide their eyes towards more information or call to action.

4. Vague Brand Message:
For the big and already established brands, this may not be a valid point but for medium and small businesses this is a huge mistake. The website must have a clear brand message to generate more leads and convert them to buyers.

Many times people try to find out the reason why people are not interested in their products even after visiting their website. The main reason is that the website does not convey the story of the brand and compel them to trust them.

5. Not Getting Enough Data:
If you start any campaign on search engines or social media pages, then you can expect a surge of visitors to the website. They are the people who might be interested in your product or service.

In order to convert those visitors to lead or customers and establish a long-term relationship, you need to get their information for future communication. If you don’t have any form where interested customers can subscribe; then there is not much effect of the campaign. So, ask the Web Design Company to create an interesting landing page to fulfill the purpose.

6. Not Highlighting Crucial Information:
If the important information regarding your brand is tough to find, then it is a grave mistake for the web design. You need to focus on the important features like Return Policy, Shipping Details, and FAQs so that the customers can get to see them at the first glance.