Do you have an eCommerce website through which you are all set to run your business online? Whether big or small, the golden key of success to every eCommerce website is reaching potential customers. Unless you have the traffic of the customers who are actually interested in your product or service, you just cannot get much-coveted success in your business.

Reaching the target customers online is a completely different ball game. The traditional marketing tricks are not effective here. You need to take the help of Search Engine Optimization or popularly known as SEO to get maximum organic traffic on your website.

However, the strategy for SEO must be right otherwise it is very tough to get the result in this highly competitive market. The SEO Agency in Connecticut you hire for the business must have aware of the checklist for eCommerce SEO.

• Arrange Your Ground: Before you start the strategy; you must know the basics of the search engine optimization compatibility of the website. The eCommerce website must be ready for traffic and it must have those functionalities that can impress the visitors. Make sure the website is responsive, mobile-friendly, SSL certification installed, good loading speed, Google Analytics, and Web Master enabled and conversation metric enabled. It is also important to set up a dynamic sitemap that will help all the search engines like Google and Bing to rank the website.
• Competition Identification: This is the age of cutthroat competition in every sector. So, you must know your nearest competitors and how they are doing in the market. The SEO Agency Connecticut must bring out the strategy your competitors are following from market research. It will help you to keep you ahead in the competition and create the best possible strategy.
• Target Audience Identification: While doing business; you must know the people to buy your product. There may be 100 buyers in the market but honestly, not everyone is interested in your product or service. You have to identify the particular group of people based on different criteria like age, gender, location, lifestyle, etc. for example, for a baby cereal product the target customers should be women aged between 20 to 40 as they are the sole decision-makers for their babies. Unless you know the target audience; you can not plan a successful SEO strategy.
• Keyword Research: It is the basic yet most essential part of any SEO strategy. You must know how people are searching over the internet for your product or service. The agency you have hired must use some keyword research tools to bring out the less competitive but high popular keywords applicable for your business.
• SEO Strategy: Now finally; it is time to start sketching the strategy with the probable timeline. The on-page SEO activities must include URL restructuring, meta description, content creation, internal linking, schema markup, image alt tag optimization, and many others. The off-page activities must have authentic link-building strategies like guest posting, customer reviews; etc.