Mother’s day is just around the corner. For any business, these days come up with big chances to reach more and more customers. However, they must have something special to plan to grab the eyeballs of the potential buyers and social media is the best platform for that. So, you have to select suitable channels for your business and ask the Digital Marketing Agency CT to make customize campaign.
Here are some excellent tips that will help you to stay in trend and reach more and more customers.

1. Focus on Mom-fluencers: In this age of social media, influencers are not a very unfamiliar term. Some people have a large number of followers or fans on their social media handles. So, their voices can be reached to a larger number of audiences. Thankfully, some of those influencers are moms too. This is the time to utilize their power. You can collaborate with them and in this way reach millions of their fans. They might promote your product directly or indirectly on their handles.
2. Appreciation Post: Motherhood is a tough job. You can simply appreciate their efforts and sacrifices they made to raise their children. However, rarely do they get any recognition or even appreciation for their endeavor. Mother’s day is the right time to show some love with some nice words on your social media handles. Remember to add the logo of the company on a freshly designed post. In case, the write-ups are good enough then people will share them on their social media. In this way, your brand name will reach a vast number of people without doing direct promotion.
3. Recognition: Some mothers have different stories from the rest. They have scaled their success despite motherhood. They are the masters of maintaining work and life balance. On that day, you can select those heroes who can inspire others. You can share their stories and appreciate their journey. If your brand honors successful mothers, then it will get some brownie points from the audience.
4. Followers Interaction: You can ask the existing followers of your page to tag and share unusual and interesting stories of motherhood. They can also share the story of someone else’s and tag them on the post. Apart from brand recognition, this strategy will definitely increase the conversation rate of your social media pages. There are many unknown and interesting stories that people love to hear. Your Digital Marketing Agency CT can start the campaign one week or 10 days before the day and feature 3 or 5 topmost excellent stories with images on Mother’s Day.
5. Humor: Let’s add some fun to the Mother’s day celebration. You can have a campaign with some humorous angles. You can share some memes on motherhood. If done right; this kind of post has the potential to become viral. However, you have to be careful that the humor is subtle and does not hurt anyone’s sentiment.