When you hire a professional Web Design Company in Manchester, you can find out how beautifully the whole work is executed. It is because web design is a highly specialized zone that not only needs skill and knowledge but also the aesthetic sense. From color combination to font size; there are so many things that depend on the psychology of the brand and the target consumer.
Web design is not only selecting a theme and create the layout; there are many things that you need to know. While hiring the Web Design Company; make sure they are aware of these hacks to craft a well functioning, user-friendly, and stunning looking website.

1. Image Size: While adding the images, we generally love to have large images as they look good on the pages. On the other hand, those images are so big in size that they often hamper the loading time of the page. As a result, the users may leave the website before they get the chance to see the picture. To avoid this problem, you have to select the right size of the image. While selecting the size, try to have transparent background images in PNG which is not more than 8 bit. Make sure it will not hamper the quality of the images. Hopefully, the professional graphic designer of the company will surely help you to resize the images without compromising the quality.
2. HTML5: Interactive website is always on the popular list but the age of the flash player is already gone. To add video on the website, there is no better option than HTML5. It has simplified the video embedding process. However, resize of the video to ensure the responsive aspect of the site is still a challenge. You can use the FitVids jQuery plugin to get a quick solution.
3. Content Character: The character count on each line should be moderate. It should not be overcrowded or too few in order to enhance the readability of the content. It is advisable to have 45 to 75 characters per line which are considered ideal for any device.
4. User Flow: Most of the time, the web designers don’t plan the user flow of the website and end up designing a disorganized website. Before you start designing, you have to understand how you want your user to follow the content and step on the website. It will eventually help you to get an excellent website with navigation.
5. Discuss with clients: There are many companies who don’t discuss the requirement of the customers and design a general website. However, every business has some unique requirements and they should cover all the aspects by discussing them with the clients. You have to involve them in the process.
6. Global Rules: For the early stage of the web design process, you have to include CSS rules. To apply any changes on the page, you have to use the asterisk.
7. Expertise: To get the work done perfectly, try to hire expert professionals. If your team has an expert graphic designer, web designer then the work will be more productive.