YouTube videos are a very popular way of marketing. Especially in this pandemic situation, people often spend their time watching videos. So, this is high time for the marketers to utilize the opportunity and use this platform to reach more customers. If you consult with the SEO Company Manchester, then you must include YouTube marketing in your planning.

Making an interesting video on your product, service or company is not enough; you need to rank them so that people will find them. If utilized properly, this platform can become an excellent way to spread brand awareness and create audience engagement.

So, here we have discussed ten important and valuable SEO tips for YouTube search result optimization so that you can take full advantage of this platform.

1. Relevant keywords for YouTube: The main keywords you have on your SEO strategy may not work for YouTube. It is quite natural that people search on YouTube differently from the way they do on search engines. However, it is quite a tough job as there is no official keyword research tool for YouTube. There are many marketers who just pick random keywords but eventually cant bring the desired result. The reason is that the YouTube algorithm works differently than the search engine. Along with different keyword research tools, you need to check the YouTube suggest and create a list of relevant keywords.
2. Edit the Video Properly: When you know how to select and insert the keywords, the next step is the edit the video and make it interesting for watching. Thankfully, we are bringing some excellent tips that will help you to make fine-edited videos for YouTube.

The use of jump cuts is the most essential and transition mode to blend two shots. You don’t need to reshoot again and again to conceal the mistakes. Another important aspect is the addition of the visual effects so that the attention of the audiences will not diver. You can add animation, quotation, stickers, and pointers to illustrate things better.

3. Decide the Length of the Video: As per the research, it has been seen that most of the videos that come into the first page of YouTube search results are average 14 minutes and 50 seconds long. To rank the video, you have to maintain the length as the YouTube algorithm works like that. If the video has a high retention rate, it will rank easily. However, it should not be the hard and fast rule as every script must have different criteria. If your video does not need that much time, then don’t extend it unnecessarily. Similarly, if it has the requirement to add more time, then do it freely.
4. Optimize the Title, Description, and Tags: The SEO Company in Manchester you have hired for your marketing must use the keywords to optimize the title, description, and tags of the video. Make sure the title should not be more than 60 characters. The video description must include primary and secondary keywords to increase the potential of the video.