In this global village, Search Engine Optimization is not restricted to the international and national brand. People now even search for the local restaurant or grocery shop on Google.

To serve this growing habit; a Local SEO Service is mandatory; no matter what the size of the business. From a small coffee shop to a tax consultant; every industry needs the support of the digital promotion.

Earlier, the trend was only restricted to the big names who serve without any geographical boundaries but now every small and medium enterprise is taking the service.

On the other hand, search engine optimization is a dynamic industry. The aspects are changing every other day. To cope with the changes, you need the support of the authentic and efficient company that provides the Local SEO Service Connecticut. Only then, your company will meet the factors of local SEO and bring your company to the three-pack of Google Search.

• Use Local keyword:
When the service area of the company is geographically restricted, then you should not target any global keyword. Use the local keywords like the service along with the name of the region or any local term of the service or product.

Nowadays, people also use terms like ‘near me’ in their search. You can add the phrase also with your main keyword. Use the keywords in your website as well. Apart from that, create a dedicated contact us page and add the business address on the home page so that people will recognize your location.

• Google My Business:
To stay in the three-pack search result of Google, it is also important to claim your business in Google My Business. Your Website will not be the only place that can bring you up in the search result. Your entry for My Business will also help you to get the best result.

• Local Review Sites:
There are many websites where you can post reviews of the local business. Target such websites to write as many as a good review of the business. You can request your customers to write a review for a business on those websites and their social media platforms. Google Review is also a great way to get more and more business.

• Social Media:
This is the most common yet effective tool for digital promotion. Social media here taking up all the possibilities to bring your business to the right audiences. For example, you can run a campaign for local customers. You can promote the offers and discounts on the pages so that it will reach the right audience. Apart from that, you can also try tagging and story sharing features as well.

• Local Business Directories:
Now many websites come up with local business directories. You can check and enlist your business in each possible place to gain the attention of the local customer. To take the advantage of the local search habit of the customers; you should not leave any stone unturned.