In the last decade, web design has come a long way and change the game of branding and marketing. Though this industry has seen significant improvement, some designers are still making the same mistakes again and again.

So, while hiring the Web Design Company Connecticut, you must make sure that you should not make such mistakes.

Here we are talking about the most common and most frequent mistakes and the ways to avoid them.

1. Not Having Responsive Design:
It has been seen that more than 50% of searches are done from a smartphone or any other hand-help device. So, not having a responsive design that flexibly fits any screen size is a crime now.

You may be offended by the maximum number of users who are visiting the website from their phones. We can say that not having a responsive design is the biggest mistake. While hiring a web designing service, you have to make sure that they are using responsive web design.

2. Free Website:
Many people think that developing a custom website is a waste of money and for that, they depend on the free website builder tools by which they can launch the website in just 10 minutes.

However, this is not at all a professional approach as the loading time and performances are quite a drawback. In case you have a limited budget, then ask the Web Design Company to use a certain theme so that the job will be affordable for you.

3. Not having Perfect balance:
You will find many websites that are overloaded with features. When there are too many customizations, then it will eventually slow down the website. Moreover, countless errors will eventually happen. It is very important to find a good balance in web design that has important features along with a user-friendly interface.

4. Misuse of Headers, Footers, and Sidebars:
It is a common perception that the header, footer, and sidebars are used for advertising purposes only.

However, it is not at all a welcoming approach for any brand to display maximum ads on the website while very little content for the website is there to display. It will be better to use the space for extra navigation to make it more user-friendly.

5. Cannot Gather Data:
The sole purpose of most websites is to generate leads. For that, they may run different campaigns. However, many websites don’t have enough features to collect the information of potential customers.

So at the end of the day, there is no use in spending money on those campaigns as the website is not able to gather the data of the people who are interested in that service or product. So, you need to add some opt-in offers for the visitors like an instant discount coupon or free shipping offer so that you can capture their data.

6. Not Having Important Information:
Every website has a purpose and the visitors must know it from the very first visit. If the crucial information return policy, shipping details, etc is not displayed properly, then the visitors will not be transformed into customers.