Marketing has always been the backbone of any business since the dawn of civilization, and it needs to be updated regularly for any business that wants to forge ahead. In this digital world of today, this aspect of business still holds. But what separates a good business from another is how ahead they can plan before their competitors. Now that 2022 is almost over, it is time to think about digital marketing in CT for the upcoming year. And here are five of the trends and strategies that will stand out in 2023 that any good digital marketing company should pay attention to.

Engaging in Video-based and live streaming content

Tik Tok is the fastest growing social media app now and 2023 is not going to change that. Other social media platforms like YouTube or Instagram have also joined the bandwagon with YouTube shorts and Instagram reels. If any company needs to engage the attention of Millennials and Gen Z, they have to make sure that their digital marketing strategy includes this kind of short video content as well as live streaming. This together with influencer marketing can bring huge marketing recognition for any brand, even new ones.

Paying attention to user-generated content

Another aspect of TikTok and other social media platforms that brands should be focusing on is user-generated content. Word-of-mouth marketing is nothing new; it has been in place since the time the first market opened! User-generated content on social media platforms like using brand-related hashtags, making unboxing videos, review videos, or even photo tags are all part of this kind of marketing strategy. It is a known fact that consumers are now quite reluctant to trust influencers when it comes to their purchase decisions but are more than 2.4 times likely to trust an actual user who creates such content without any incentive from the brands. So, any brand that is looking for authenticity in its digital marketing strategy needs to pay attention to user-generated content in 2023.

Creating highly personalized ads and content

 Digital marketing plans for most brands depend highly on third-party cookies. That helps them to pinpoint their potential customers and create targeted ads and other experiences for them depending on their online behavior. However, this needs to change in 2023 because Google has initiated plans to phase out third-party cookies because they generate privacy concerns. They have made a deadline of the end of next year as the time to phase out this type of cookie. So, to stay relevant, brands need to start creating highly personalized ads and content without depending on third-party cookies from now on.

Accommodating voice search

Ask the best CT SEO company about what kind of search is going to be important in 2023, and they are going to tell you about voice search. Voice searches are very specific and if the SEO strategy is not tapping into it, the brand is going to lag. The intent of a query is now more important than phrases being used in a search. So, for 2023, the SEO strategy must pay attention to creating content that sticks to a question-and-answer format rather than using phrases or keywords.

Investing in AI and chatbot

No matter what new digital marketing trends and technology emerge, conventional marketing of talking with potential customers is not going to go away. Hence the digital marketing in CT plan for any business should include options where potential customers can talk to representatives from the company. Thankfully, there is AI and chatbot to help in this regard which means companies don’t have to invest in manpower, but just upgrade their website to incorporate these features. They are much better than using lead capture because, in that, the business has to wait for a response from the audience which may not lead to a successful lead later on. However, when potential customers contact the business through chatbots, it means they are already interested in the business and want to go further. With machine learning and natural language processing systems, chatbots today can offer real-time conversations with potential leads just like a real person can. So, these are the five digital marketing trends and strategies of 2023 that needs to be looked into this year.